Our Story

al+ash

We’re ash + al: a couple twenty-something’s with a netflix worthy love affair for our little town of Hillsdale, Michigan. When we moved here back in 2012-13 on athletic scholarships for college, we had no idea the special kind of community into which we’d stumbled. These last few years, we’ve soaked up every drop of Hillsdale community we could find - from scavenging our way through Awesome Autumn, relaxing to the tune of the Summer Concert Series at Mrs. Stock’s Park, to becoming a vendor at the Hillsdale County Farmers Market. Everywhere we’ve turned, we’ve found more amazing people, loving on their little town and serving their fellow community - and that’s what inspired us to found Hillsdalian Goods.


Hillsdalian Goods is a  small business with BIG love for its hometown. At the heart of all we do is a desire to connect people with a common passion for our beloved Hillsdale– a place underpinned by the quality of its people. Our shop strives to inspire people to keep investing in this community, and wear the title of “Hillsdalian” with pride. Together with your support, we aim to do our part in uniting our town and people we all love.


We’re so excited to share this new business with you - thanks for being here, and welcome to the crew! 🎉